ATTRACTIVE
Stand out in the market
SMART
Reduce packaging and transportation costs
EFFICIENT
Solve scalp issues
About us
What is LWS?
LWS is a patented shampoo packaging technology that dilutes shampoo with water just before application.
This enables the safe use of concentrated formulas while ensuring a gentle, effective, and scalp-friendly experience.
Why the industry needs LWS?
LWS transforms how shampoo is created, delivered, and experienced — reducing waste, unlocking formulation freedom, and redefining efficiency across the entire industry.
EXPANDED FORMULA FREEDOM
The use of concentrated formulas expands formulation possibilities, allowing for more effective and innovative ingredient combinations.
PACKAGING INNOVATION
The reduced volume allows for smaller, lighter, and more sustainable packaging solutions, while also creating strong differentiation and visual impact on the shelf.
COST REDUCTION
By minimizing the amount of water in the product, companies can drastically reduce transportation, storage, and overall logistics costs while increasing efficiency.
SUSTAINABILITY
LWS technology supports companies in meeting increasingly strict environmental regulations and ESG goals, while strengthening their sustainability positioning.
Customise LWS to fit your brand
Haircare brands are constantly searching for ways to stand out through formulas, claims, and packaging design — but most innovations are quickly replicated.
UNIQUE DESIGN FLEXIBILITY
LWS technology can be seamlessly adapted to match a brand’s identity, allowing companies to design formats, textures, and packaging that fully reflect their visual language and positioning.
CUSTOM CONCEPTS & COLLABORATIONS
The system opens the door to creative collaborations with brands, artists, or partners, as well as the development of limited editions or concepts tailored for specific events, campaigns, or audiences.
STANDOUT SHELF PRESENCE
Its unique format and activation process naturally attract attention, helping products stand out on shelves and offering a distinctive alternative to traditional shampoo packaging.
Why industry needs LWS ?
Concentrated formula
Today’s shampoo formulations are still built around water, making them unnecessarily heavy, resource-intensive, and limiting in performance.
Market trend
The industry is moving toward more concentrated shampoos to reduce packaging and logistics costs.
Barrier
Concentrated shampoo is too aggressive for direct scalp use.
Solution
LWS enables controlled pre-dilution before application.
Finance & sustainability
Cost & enviromental efficiency
SMALLER PACKAGING VOLUME
Concentrated formulas require less product per wash.
LOWER STORAGE AND TRANSPORTATION COST
Reduced product volume and weight.
reduces hot water use and greenhouse gas emissions
Turn off tap while shampooing.
lower transport emissions
User benefits
A next-generation liquid activation system that transforms concentrated formulations into fully functional shampoo through water + motion (shaking) .
SCALP HEALTH
Many scalp issues (dandruff, itchiness, irritation, dryness, sensitivity) are influenced by how shampoo is applied.
With LWS, every wash delivers — as recommended by haircare experts:
• Optimal dilution
• Precise & consistent dosing
• Even distribution
• Easier rinsing
PERFORMANCE
The shampoo is activated at the exact moment of use, preserving the effectiveness of sensitive ingredients and ensuring optimal performance with every application.
UNIQUE EXPERIENCE
The compact format is ideal for travel and everyday use, while the activation process creates a unique and engaging experience that transforms a simple routine into a modern care ritual.
Have any questions?
contact US
Markline d.o.o.
Ulica Franca Nebca 13, 1000 Ljubljana
VAT Number: SI10353879
Registration Number: 5947405000
info@lws.si